Prernaa Arora and Arjun N Kapoor of Kriarj Entertainment in a Bollywood Hungama exclusive interview with Faridoon Shahryar spoke about the creative strategy of their eagerly awaited film Toilet Ek Prem Katha starring Akshay Kumar. They also spoke about the clash with the Shah Rukh Khan and Anushka Sharma starrer Jab Harry Met Sejal. The interview was conducted yesterday and the release date clash had not been averted till then.
You are having an interesting teaser campaign for the promo of Toilet Ek Prem Katha. And everyone has noticed that. What was the idea behind that?
Arjun N. Kapoor: Well to start with, the name is Toilet Ek Prem Katha. That itself has raised a lot of eyebrows and people have gotten interested. So then when everybody got along we realized that we are passing such an important message throughout the country. We are not trying to preach but it is a very important message. We have an opportunity with such a quirky subject that we want the whole world to see this film.
Prernaa Arora: It was Akshay Sir’s idea. He is behind the film’s every creative idea. He is very involved in all the ideas and is very interested in all the areas of the film.
Are you guys releasing the film only in Hindi or it’s going to be dubbed in different languages as well?
Arjun N. Kapoor: Only in Hindi for now.
Next big question is your movie is up against Imtiaz Ali’s Shah Rukh Khan starrer next as well. It’s a big weekend, festive weekend. How do you guys look forward to that? How will the screen count be etc?
Arjun Kapoor: We are in the same business; everyone’s trying to do well. But at the same time, that being said the infrastructure in our country doesn’t allow two big films to release simultaneously. There will be days where we will collectively come to the middle ground and come together so that both films get their screens. That being said when two good films come together; they both do well in the long run. So we are not worried at all. I am sure that they have made a very good film, we are very confident that we have made a very good film. I hope it all turns out well.
Apparently you are a very big Shah Rukh Khan Fan?
Prernaa Arora: YES that I am. He is my favourite romantic hero in this country and globally too. No doubt I am going to watch his film. He is very special. But I think both films will do well.
Are you guys hoping that you will be tax free in some states?
Prernaa Arora: Yes of course, Government should support it.
Arjun Kapoor: Yes they should. They will see merit in this. It is a very interesting film. That being said it is not in any particular format or a preachy movie. Since the message is so important in today’s time I am sure the government will consider it. So that more and more people see it and realize the problem. It is critical. I hope everyone watches it.